Abstract

This study employs a cross-sectional survey methodology to collect demographic data from participants, focusing on core constructs such as organizational learning culture, service innovation performance, knowledge management, and dynamic capabilities within Bangladesh's hotel industry. The research utilizes established multi-item scales measured on a seven-point Likert-type scale, ensuring robust measurement reliability. A total of 350 full-time employees, encompassing both managerial and non-managerial roles, from five- and four-star hotels in Cox’s Bazar, Sundarbans, Kuakata, and Dhaka, participated in the study, yielding an exceptional response rate of 91.4%. Data analysis was conducted using Structural Equation Modeling (SEM) via AMOS 23 and SPSS 23 to assess the reliability and validity of the proposed model. Furthermore, bootstrapping techniques were employed to examine the mediating roles of knowledge management and dynamic capabilities in the relationship between organizational learning culture and service innovation performance. The findings significantly advance theoretical understanding and practical implications for enhancing service innovation through effective knowledge management within the hospitality sector.