Small and Medium Enterprises (SMEs) increasingly apply internet-based tools to expand their market appeal and encourage innovation in a contemporary, feasible commercial setting. For SMEs to expand sustainably, efficient product creation and an effective digital appearance must work collaboratively. This study examines the function of marketing oversight in increasing the impact of online techniques in creating new products. This study conducted a questionnaire, and based on the results, 150 participants were selected from the focused SME manufacturing firms. The regression method and the SPSS tool were used for data analysis. In SMEs, Marketing Leadership in Enterprises (MLE) improves Creativity in Products (CP) and Digital Appearance (DA), demanding complementing organizational characteristics. Organizational Learning (OL) and Market Focus (MF) also strengthen SME's ability to implement DA for CP. The strategic relationships between DA and CP outcomes for SMEs are emphasized by this research, along with the value of MLE skills and the responsibilities of OL and MF. To maximize the value of their products by adapting them according to their customers' demands, managers need to comprehend therefore the benefits of incorporating MLE ideas and methods into DA solutions.
*Corresponding author: askamara2012@gmail.com
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