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Impact of Brand Leadership on Brand Citizenship Behavior with the Mediating Role of Transactional Leadership

Zarmeena Anum

Ph.D. Scholar, Institute of Business Administration, Khawaja University of Engineering and Information Technology (KFUEIT), Rahim Yar Khan, Punjab, Pakistan

Abstract

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Article Information

*Corresponding author: zarmeenanum05@gmail.com

Copyright 2024 IJEASS

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INTRODUCTION

REFERENCES