Abstract

The study aims to provide detailed knowledge about lucrative small-scale businesses, explaining key elements like market demand, legal frameworks, and entrepreneurial behavior. After that, a discussion on potential hurdles faced by the small-scale business sector in Pakistan has been addressed. The data collected has been reviewed using the Science-Direct and Google Scholar databases. Of the available materials, the most relevant 36 review and research articles have been selected for this study. After that these articles, vlogs, and available literature have been appropriately reviewed and analyzed a theme of study based on the relevant information has been extracted. The study guides sustainable economic growth and prosperity and provides a benchmark to assist the prospective business owners of small-scale lucrative businesses. There is a research gap in literature. This study provides a road map for future researchers. The scope of the study is restricted to specific regions or industries within Pakistan. The hurdles mentioned in the study may be for other countries, too. The guidelines of this study are helpful for policymakers and prospective business owners and provide valuable recommendations. Entrepreneurs can meet the needs of communities by offering products and services, addressing social issues, and guiding policymakers in future decision-making.