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From Green HRM to Green Innovation: How Employee Environmental Awareness Bridges the Gap

Syed M Basit Raza Bukhari, Adan Tariq and Ibtesam Maqsood

Department of Business Administration, Government College Women University, Sialkot

Abstract

The modern era of corporate sustainability emphasizes the strategic importance of human resource management and is gaining attention as a key driver of green innovation.  This article explores the dynamics of Green Human Resource Management (HRM) practices in conjunction with green innovation and the role of employee environmental awareness as a mediator. The GHRM practices comprise green training practices, green recruitment practices, and green performance management practices. This study examines how GHRM practices promote green innovation by enhancing employees' environmental awareness. The Data were collected from 350 participants in the surgical instrument manufacturing industry in Pakistan, representing different occupational levels, including top, middle, and entry-level management, as well as workers. Using a structured survey, this study is analyzed through mediation analysis within a structural equation modeling (SEM) framework to verify the hypothesized relationships. The study finds that GHRM practices have a significant impact on green innovation, and as a result, this correlation is mediated by the mediating role of employee environmental awareness. Furthermore, green recruitment has not a significant relationship with green innovation thus these findings highlight the significance of employee environmental awareness and within human resource practices are important to drive innovation The study offers both practical and theoretical insights for researchers, scholars, policy makers, and HR managers aiming to integrate green practices into organizational environments.

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