Volume 2, Issue 4, 2025
Influence of Social Media Post Frequency and Discount Offers on Brand Attitude, Purchase Intention, and Word-of-Mouth: Evidence from Pakistan’s Fashion Industry
Sibgha Afzal, Noor ul Huda, Sadaf Saleem
Volume 2, Issue 4, Page: 306-316
Relationship at workplace, organizational citizenship behavior and employee performance A study of Employees Private Higher Education sector
Naila Ilyas
Volume 2, Issue 4, Page: 317-329
From likes to loyalty: how social media drives brand awareness and buying decisions
Zainab Abdul Sattar, Nimra Javed and Farkhanda Jabeen
Volume 2, Issue 4, Page: 330-341
Exploring the Potential Hurdles: A Study of Lucrative Small-Scale Businesses in Pakistan
Zeenat Kanwal, and Humaira Dogar
Volume 2, Issue 4, Page: 342-350
Preserving Indigenous Music through AI: Implications for Cultural Sustainability in Creative Business Models
Uswa Ali and Zainab Ali
Volume 2, Issue 4, Page: 351-362
Scope of Circular Economy Approach for the RMG Sector in Bangladesh to Address Climate Change
Tasnia Bahar Chowdhury and Kuniyaki Choi
Volume 2, Issue 4, Page: 363-369
Leveraging Artificial Intelligence in Enhancing the Pedagogy of Agricultural Education in Tertiary Institutions in Lagos State, Nigeria
Oluwole, S. Ajala, Olufemi A. Adekunle, Babatope S. Ayejuyo, Olusola M. Kelani, Olaiya E. Aina, Kike K. Ogedengbe, James and O.S. Banjo
Volume 2, Issue 4, Page: 370-374
